It seems like a long time ago, but we've noticed that more of our customers are buying their goods from their mobile devices (iPhones, iPads, Androids, Blackberrys and Windows devices). We've seen this grow from a trickle when we launched our dedicated mobile site over 2 and half years ago (in those days people would happily browse on their phones but usually make the purchase from their computers). Over that time we've updated it incrementally along the way, but we're glad to let you know that we'll be introducing a major update to it in the coming weeks. We're sure you'll find shopping and some of the new features on our new mobile site more enjoyable and informative.

We think now is the time to radically shake things up, as when we decided to be one of the few retailers who had a dedicated mobile site over 2 years ago we think now is the time to introduce a new design and features that will help the mobile site flourish and push what is possible on a mobile platform (just like it was over 2 years ago).

We're proud that this Christmas our customers will be able able to shop for their gifts wherever they are, just like they have been doing for the past few years.

This Christmas season, why not try buying your favourite jewellery from designers like Kenneth Jay Lane, Monica Vinader, Daisy Jewellery and ASSYA from the comfort of your mobile phone or iPad.

JOOTS Jewellery was one of the first UK Jewellery retailers to have a dedicated website for people using their mobile phones or iPads. We've made shopping easier and quicker for our customers, and support payment methods like Paypal too. We support iPhones, Android, Blackberry and Windows Mobile.

Why not give it a try today.

We are happy to announce that our Joots jewellery mobile website has been launched! You will now get to browse and buy our products from your phone (Iphone, Android, Windows, Nokia, Blackberry or Palm).

Its been designed to load up fast so now you can view and buy our beautiful jewellery from designers such as Monica Vinader, Babette Wasserman, Mirabelle and Assya all "on the go". We recommend using the Paypal option to buy from our mobile site (you dont need a paypal account as you can enter your card details), you can also use our standard checkout.

You dont have to do anything special to access the site, just log onto our site (http://www.joots.co.uk) or find us on your favourite search engine from your phones browser and you will automatically see our mobile site.

We hope you enjoy using it and thanks to our web team for building the mobile site. We have more innovations coming along in 2011, so keep following the Joots blog for the latest updates. Happy Shopping!